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Business Development
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Business Development

Why Welfar?

Our Regional Strength Meets Reliable Business Partnership

Operating in 9 CIS (Commonwealth of Independent States) countries, Welfar is a reliable business partner that offers pharmaceutical manufacturers broad geographical access. Our expert local teams in each market directly manage sales and marketing processes, ensuring that our strategies are implemented effectively.

With over 30 years of experience, we deeply analyze the market dynamics of every country in which we operate and build sustainable brands through this accumulated know-how. We are a sales and marketing company focused on creating long-term value with our business partners.

As Welfar, we manage all critical processes in-house, from licensing to logistics. This enables us to apply our principles of efficiency, regulatory compliance, and result-oriented work at the highest level.

Our Partnership Models

At Welfar, every collaboration is shaped according to the specific needs of our business partner. We develop long-term and transparent partnerships through two main models.

1. Distribution Model

In this model, we operate as the regional distributor of our business partners’ branded products. All commercial processes such as product registration, market access, sales, and promotional activities are managed by our local teams. This increases the visibility of the brand in each market and ensures sustainable growth. This model is ideal for our business partners who aim for regional growth while preserving their brand identity.

2. Licensing Model

In the licensing model, we register and launch our business partner’s product under the Welfar brand. In this model, which we integrate into our product portfolio, we ensure fast and effective market entry by leveraging our existing brand awareness and market experience. It is a strong alternative for companies that want to grow with a trusted local name. Both models are based on long-term success, transparency, and sustainable growth. Together, we determine the most suitable structure for your strategic goals.

Our Business Model

Welfar’s business model is focused on prescription medicines (Rx), which make up approximately 80% of our portfolio. Thanks to this focus, we establish strong and lasting collaborations with healthcare professionals across all CIS countries in which we operate.

Our medical promotion teams maintain continuous communication with physicians and key opinion leaders (KOLs), sharing scientific information and providing product support. This close relationship plays a critical role in the accurate positioning of our business partners’ products and in increasing their prescription potential.

Key Pillars of Our Business Model:

  • Physician-Focused Promotion: Regular visits, scientific information meetings, CME (Continuing Medical Education) events, roundtable meetings, and participation in medical congresses strengthen physicians’ trust in and commitment to the products.
  • Direct Execution with Local Teams: Our local teams, who are familiar with each market’s healthcare system, pricing regulations, and cultural differences, manage field operations effectively. This ensures that products are positioned with the right strategies in each country.
  • Therapeutic Area Focus: We direct our resources toward specific therapeutic areas where our business partners are strong and where market needs are concentrated. This enables deep expertise and strong brand awareness.

Our Logistics Center

With its EU GDP-compliant central warehouse located in the Tbilisi Free Industrial Zone, Welfar has established a strategic logistics hub for the entire CIS region. This facility, with an area of 1,000 square meters and a capacity of 812 pallets, offers our business partners efficient and consolidated distribution opportunities.

Instead of shipping products separately to different countries, products are delivered to this central warehouse. From this point onward, Welfar manages all logistics processes, ensuring that products reach the relevant CIS markets quickly, in compliance with regulations, and with cost advantages.

Our warehouse is equipped with advanced technological infrastructure for country-specific secondary packaging, serialization, aggregation, and other regulation-compliant processes. This service provides an uninterrupted and legally compliant solution for our business partners who are unable to carry out these processes at their own production facilities.

Our logistics network is a concrete reflection of our vision to make operational excellence, full regulatory compliance, and market entry processes easier and more scalable for our business partners.

Take the First Step Toward Reliable Partnerships

If you would like to make a difference in the industry with an innovative vision and become one of Welfar’s business partners, you can submit your application by filling out the form below.